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TINA DIXON-WILLIAMS

TJI President & Founder

Tina Dixon is the President and Founder of The Jae Impact.  She is a well sought-after professional with exemplary experience in coordinating and executing countless public and private events.  Tina brings a wealth of knowledge and insight of engagement interactions to the company.  She is an unflappable professional who adjusts to change and challenges as they are presented.    

Prior to becoming an entrepreneur, Dixon became a driving force behind Emeril Lagasse Foundation’s Boudin, Bourbon & Beer – an open-air festival held on the steps of Champion Square located adjacent to the Mercedes Benz Superdome.  This all-inclusive ticket, and dine-around format features world renowned chefs, bourbon tastings, and national performing artists.  The following night, Dixon also led the Carnivale du Vin cohort to create a fundraising environment that included a seated five-course wine dinner with lifestyle auction, private donor activations, and procurement of promotional and branded products for 700 guests.

Managing an operating budget of $500,000 between the two events, she was able to create thoughtful, detailed philanthropic environments.  Both events were noted in philanthropic industry annuals for their quality of scale and auction totals.

 

As senior level staff of the Lagasse Foundation, Tina travelled her skills to Santa Rosa Beach, FL where she produced the three-day Chi Chi Miguel Throwdown Weekend. Dixon coordinated a golf invitational, wine dinner, private welcome reception and BBQ competition with celebrity chefs and winemakers from across the country. Additionally, she led the food and beverage operations during the foundation’s annual Fishing Tournament in Fort Lauderdale, FL, which featured members of the yachting community and foundation patrons.  

Dixon is the daughter of a retired U.S. Army Colonel, and intuitively understands service. She has worked in the civilian corps supporting the Office of Morale, Welfare and Recreation (MWR) in Germany, Italy and Austria on military posts and bases. She was previously employed with the City of New Orleans and held the positions of Coordinator of Federal and State Programs and Departmental Secretary in the Department of Utilities, where she was ultimately responsible for content development for the government owned television stations and production of three (3) local government television programs featured on local access channels, including the City of New Orleans’ dedicated access channel.

 

In the aftermath of Hurricanes Katrina and Rita, Dixon continued to serve her country as a contractor with the U.S. Army Corps of Engineers, providing key logistical and strategic support to the Hurricane Storm Risk Reduction System, a National Response Plan, which at its peak engaged more than 3,800 personnel  with an operating budget of $14.6 billion.

 

During her tenure with the Corps, she maintained Confidential Clearance Level, and was responsible for preparing the senior Mississippi Valley Division and Mississippi Valley New Orleans officials for public appearances.  She developed strategy for visiting congressional delegations, foreign nationals, and senior U. S. Department of Defense guests including former Vice President Dick Cheney and then Congressman Barack Obama.      

  

Dixon is a seasoned event professional who has created and leads teams of contemporaries and volunteers alike.  She is recognized for leading Café Reconcile to achieve two competitive bids to execute craft service for the 2014 and 2015 three-day Coca-Cola Essence Music Festival in the Mercedes Benz Superdome. This production accommodated the palates of such notables as Beyoncé, Usher and Kevin Hart and was the first time the music festival hired a grass-roots organization for service.  

 

In 2019, Dixon produced the City of New Orleans’ Essence Welcome Party hosted by Mayor Latoya Cantrell at Canal Place. The event featured four (4) hours and three (3) building levels of entertainment filled with citizens, celebrities and elected officials enjoying Essence Welcome Party DJ DNice and hostess MC Lyte, a Grammy-nominated national recording artist and actress.

 

Tina holds a Master of Arts from the University of Northern Iowa and is married to a Nightingale-awarded Medical Sales District Manager.  In the cool of most evenings, you can find Tina watching her daughters’ tennis match, and on the weekends, you will find her exploring the amazing cultural richness of Louisiana’s food and live music circuit.

WHO IS JAE?

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The Jae Impact is a reference to the impact of an amazing woman-

Thelma JAE Amedee, my maternal grandmother. 

She was an educator and trailblazer -

instilling tenacity and purpose into everyone she engaged. 

 

She was one of the first African-American graduates from Loyola University, M.ED in the early ’60s, and the first African-American member of Alpha Delta Pi Educational Honor Society and Alpha Kappa Mu Honor Society at Loyola.  An educator, Thelma Jae shaped young minds at Southern University

(Baton Rouge & New Orleans) and George Washington Carver Junior High School. 

 

The Jae Impact honors its namesake in pursuing personal and professional excellence as a

Woman-Owned, DBE, and through well-rounded Civic Engagement.